‘Player Development Program’ From KemperSports Continues To Showcase Golf’s Community Contributions
The much-anticipated Player Development Program designed by KemperSports is returning in 2018 and this annual event will continue to foster a welcoming atmosphere for all golfers, both new and veteran golf enthusiasts. Created in 2014 as a way to reach the broad sector of non-golfers of any age, KemperSports believed at the time of launch — and to this day — that a program showcasing golf’s growth and contributions to the community is a way of growing the industry.
KemperSports has continued to hold this month-long program is because we see the sport as our true passion. As such, we have taken great pride in growing the sport through initiatives such as the Player Development Program. Presently, courses that are part of KemperSports’ 100-plus portfolio of public, private and resort golf courses offer complimentary 15-minute lessons during the Player Development Month.
Of the annual program, KemperSports president Josh Lesnik has this to say: “As avid golfers ourselves, we are passionate about the game of golf … Player Development Month gives us the opportunity to share our love of the game and hopefully introduce the game to a generation of non-golfers in a fun way.”
When our KemperSports team set about establishing a program that would reach new customers, we wanted to offer introductory lessons that gave new golfers a welcoming introduction to the sport. This outreach effort would eventually see KemperSports staffers interact with some 3,500 new golfers at our courses across the country. Since 2014, we’ve seen the number of participants incrementally expand as we offer on-site lessons and communicate with customers via social media.
As a testament to the continued success of the Player Development Program, the KemperSports-managed Cantigny Golf course in Wheaton, Illinois received 2017’s Player Development Award from the National Golf Course Owners Association. KemperSports is immensely proud of the award bestowed upon Cantigny Golf, which it has managed since 2014. The Youth Links, Young Executive Program and youth golf clinics hosted here have given thousands of young players the opportunity to see what the sport can offer them while playing hundreds of rounds of golf since 2016.
Regarding the award and the objective of the Player Development Program, KemperSports CEO Steve Skinner said Cantigny’s “commitment to the future of the game and the best interest of their community is a reminder of the outstanding benefits that the game of golf instills.”